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Fatmum

shopify

fatmum.co.uk

Fatmum is an artist-driven merchandise store selling original illustration-based products including ceramics, printed t-shirts, stickers, postcards, and tattoo designs. The brand emphasizes quirky, hand-drawn artwork with promotional bundles and limited-edition offerings.

Arts & Crafts
Bespoke
SE / SEK
judge.me
Visit Store

Products

1,130

Collections

11

Pages

18

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#7696 / 16375

Faster than 53% of stores

Arts & Crafts Ranking

#411 / 708

Top 58% in category

Category Avg Performance

60

-1 below avg

Category Avg LCP

1.8s

59

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

11.2s

Speed Index

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#151 in Arts & Crafts

Top 15% of stores

19% above average

1,130 products vs 948 avg

Slower than 58% of Arts & Crafts stores

PageSpeed score: 59/100

No BNPL options

65% of Arts & Crafts stores offer PayPal

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products1,130 / avg 948

19% above average

avg

Collections11 / avg 50

78% below average

avg

Pages18 / avg 15

20% above average

avg

Blog Posts7 / avg 32

78% below average

avg

Category Intelligence

How Fatmum compares to other arts & crafts stores

Review Platform Adoption

10%

of Arts & Crafts stores use judge.me

Insights

  • 65% of Arts & Crafts stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 15% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No BNPL detected (70% of category offers BNPL)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

1,130 products11 collections18 pages7 blogs

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About Fatmum

Fatmum is a arts & crafts ecommerce store built on shopify and operating in SE. The store currently offers 1,130 products organized across 11 collections, making it larger than average for the arts & crafts category.

Theme and Design

Fatmum uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Fatmum achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Fatmum uses judge.me for customer reviews. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal

Competitive Positioning

Within the Arts & Crafts category, Fatmum ranks #151 out of 1004 stores we track. This places them in the top 15% of arts & crafts stores by product catalog size.

Last scanned

Feb 20, 2026

Fatmum | Arts & Crafts Store Analysis | CommerceRank