Fatmum
fatmum.co.uk
Fatmum is an artist-driven merchandise store selling original illustration-based products including ceramics, printed t-shirts, stickers, postcards, and tattoo designs. The brand emphasizes quirky, hand-drawn artwork with promotional bundles and limited-edition offerings.
Products
1,130
Collections
11
Pages
18
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#7696 / 16375
Faster than 53% of stores
Arts & Crafts Ranking
#411 / 708
Top 58% in category
Category Avg Performance
60
-1 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
11.2s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#151 in Arts & Crafts
Top 15% of stores
19% above average
1,130 products vs 948 avg
Slower than 58% of Arts & Crafts stores
PageSpeed score: 59/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
19% above average
avg
78% below average
avg
20% above average
avg
78% below average
avg
Category Intelligence
How Fatmum compares to other arts & crafts stores
10%
of Arts & Crafts stores use judge.me
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 15% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Fatmum
Fatmum is a arts & crafts ecommerce store built on shopify and operating in SE. The store currently offers 1,130 products organized across 11 collections, making it larger than average for the arts & crafts category.
Theme and Design
Fatmum uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fatmum achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fatmum uses judge.me for customer reviews. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Fatmum ranks #151 out of 1004 stores we track. This places them in the top 15% of arts & crafts stores by product catalog size.
Last scanned
Feb 20, 2026
