Crafthousemagic
crafthousemagic.co.uk
Craft House Magic is a UK-based ecommerce retailer offering supplies for knitting, crochet, and sewing enthusiasts. The store stocks yarn in various bases, knitting needles and hooks, project bags, sewing fabrics including Liberty prints, notions, stitch markers, and pattern kits, alongside branded products from suppliers like Opal, Eucalan, and Aurifil.
Products
672
Collections
52
Pages
15
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
-4 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
11.1s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
29% below average
672 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
29% below average
avg
4% above average
avg
0% above average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Crafthousemagic
Crafthousemagic is a arts & crafts ecommerce store built on shopify and operating in US. The store currently offers 672 products organized across 52 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Crafthousemagic uses the Pop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Crafthousemagic achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Crafthousemagic has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Crafthousemagic ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
