Seam
seam.network
Seam Haberdashery is a specialist craft retailer based in Topsham, Exeter, offering yarns from brands like Eden Cottage Yarns and Fyberspates, fabrics including Merchant & Mills, sewing supplies, trimmings, lace, and vintage buttons. The store also sells handmade knitwear produced in Devon and runs workshops in sewing, knitting, crochet, and hand embroidery throughout the year.
Products
670
+43Collections
63
+1Pages
6
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed to 70+ for better conversions
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 1002 Arts & Crafts stores
#223 in Arts & Crafts
Top 22% of stores
29% below average
670 products vs 942 avg
+43 products
Over the past few months
Category Benchmarks
Compared to 1002 stores in Arts & Crafts
29% below average
avg
21% above average
avg
60% below average
avg
28% below average
avg
Domain Authority
Backlink strength & referring domains
Referring Domains
5
Total Links
5
Top Linking Domains
- lainepublishing.com1
- merchantandmills.com1
- secondcashmere.com1
- thelmahulbert.com1
- nub.news1
Data via Crawly Backlink Checker
Theme & Design
Theme Name
BrooklynType
Theme Store
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+7%)
Unknown
Larger than 75% of category
Top 22% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Apr 2026
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Seam
Seam is a arts & crafts ecommerce store built on shopify and operating in ZA. The store currently offers 670 products organized across 63 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Seam uses the Brooklyn theme from the Shopify Theme Store. This theme choice is used by 3% of arts & crafts stores.
Tech Stack
Beyond the core Shopify platform, Seam has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Seam ranks #223 out of 1002 stores we track. This places them in the top 22% of arts & crafts stores by product catalog size. Over the past few months, the store has grown its catalog by 43 products.
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