Seam
seam.network
Seam Haberdashery is a specialist craft retailer based in Topsham, Exeter, offering yarns from brands like Eden Cottage Yarns and Fyberspates, fabrics including Merchant & Mills, sewing supplies, trimmings, lace, and vintage buttons. The store also sells handmade knitwear produced in Devon and runs workshops in sewing, knitting, crochet, and hand embroidery throughout the year.
Products
627
Collections
62
Pages
6
Blog Posts
23
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#5320 / 16375
Faster than 68% of stores
Arts & Crafts Ranking
#277 / 708
Top 39% in category
Category Avg Performance
60
+4 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.2s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#228 in Arts & Crafts
Top 23% of stores
34% below average
627 products vs 948 avg
Faster than 61% of Arts & Crafts stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
34% below average
avg
24% above average
avg
60% below average
avg
28% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 23% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Seam
Seam is a arts & crafts ecommerce store built on shopify and operating in US. The store currently offers 627 products organized across 62 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Seam uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Seam achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Seam has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Seam ranks #228 out of 1004 stores we track. This places them in the top 23% of arts & crafts stores by product catalog size.
Last scanned
Feb 19, 2026
