Crewelwork
crewelwork.com
The Crewel Work Company sells premium crewel embroidery kits, needlework tools, and accessories created by Phillipa Turnbull. Their designs are inspired by historical needlework from British castles and country houses, offering traditional embroidery kits in various collections including crewel work and silk & metal thread options, along with online courses and retreats.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
112
Collections
82
Pages
49
Blog Posts
117
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Arts & Crafts category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13511 / 16375
Faster than 17% of stores
Arts & Crafts Ranking
#633 / 708
Top 89% in category
Category Avg Performance
60
-17 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
621ms
Time to First Byte
11.3s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#530 in Arts & Crafts
Below 53% of stores
88% below average
112 products vs 948 avg
Slower than 89% of Arts & Crafts stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
88% below average
avg
64% above average
avg
227% above average
avg
266% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 53% by catalog size
high
Strong content (117 blogs, 49 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Crewelwork
Crewelwork is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 112 products organized across 82 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Crewelwork uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Crewelwork achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Crewelwork uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Crewelwork ranks #530 out of 1004 stores we track. This places them in the top 53% of arts & crafts stores by product catalog size.
Last scanned
Feb 19, 2026
