Crumpetsbymerna
crumpetsbymerna.com.au
Crumpets by Merna is an artisanal food brand specializing in freshly baked crumpets and muffins, along with complementary chilled and pantry items. Founded by dessert expert Merna, the store offers both individual products and gift packs, with online ordering and delivery available across Australia.
Products
66
Collections
21
Pages
13
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10003 / 16375
Faster than 39% of stores
Food & Drink Ranking
#780 / 1334
Top 58% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#559 in Food & Drink
Above average (top 31%)
72% below average
66 products vs 235 avg
Slower than 58% of Food & Drink stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
72% below average
avg
38% below average
avg
28% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 31% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Crumpetsbymerna
Crumpetsbymerna is a food & drink ecommerce store built on Shopify and operating in AU. The store currently offers 66 products organized across 21 collections, making it comparable in size for the food & drink category.
Theme and Design
Crumpetsbymerna uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Crumpetsbymerna achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Crumpetsbymerna has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Crumpetsbymerna ranks #559 out of 1794 stores we track. This places them in the top 31% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026
