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Numerouno

shopify

numerouno.com.au

Numero Uno Coffee Roasters is an Australian specialty coffee roaster based in Sydney, offering ethically-sourced, traceable coffee beans, tea, coffee machines, brewing equipment, powders, syrups, and gift items. The store also provides coffee subscriptions and wholesale services for cafés and restaurants.

Food & Drink
Dawn
AU / AUD
Stamped
PayPal
Visit Store

Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

62

-6

Collections

28

Pages

39

+1

Blog Posts

42

+1

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11907 / 16375

Faster than 27% of stores

Food & Drink Ranking

#962 / 1334

Top 72% in category

Category Avg Performance

56

-7 below avg

Category Avg LCP

1.7s

49

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

10.0s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#578 in Food & Drink

Above average (top 32%)

74% below average

62 products vs 235 avg

Slower than 72% of Food & Drink stores

PageSpeed score: 49/100

-5 products

Over the past year

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products62 / avg 235

74% below average

avg

Collections28 / avg 34

18% below average

avg

Pages39 / avg 18

117% above average

avg

Blog Posts42 / avg 46

9% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Reviews Platform

Stamped

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

11 months

Since Apr 2025

Market Position

Above average catalog size

Top 32% by catalog size

Content Investment

high

Strong content (42 blogs, 39 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

62 products28 collections39 pages42 blogs

Aug 2025

68 products28 collections38 pages41 blogs

Jul 2025

67 products28 collections38 pages41 blogs

Jun 2025

65 products28 collections38 pages41 blogs

May 2025

67 products28 collections38 pages40 blogs

Apr 2025

67 products28 collections37 pages40 blogs

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About Numerouno

Numerouno is a food & drink ecommerce store built on shopify and operating in AU. The store currently offers 62 products organized across 28 collections, making it comparable in size for the food & drink category.

Theme and Design

Numerouno uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of food & drink stores.

Performance Analysis

Based on Google PageSpeed Insights, Numerouno achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Numerouno uses Stamped for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Numerouno ranks #578 out of 1794 stores we track. This places them in the top 32% of food & drink stores by product catalog size. Over the past year, the store has reduced its catalog by 5 products.

Last scanned

Feb 18, 2026

Numerouno | Food & Drink Store Analysis | CommerceRank