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Crushwaikiki

Shopify

crushwaikiki.com

Crush Waikiki is a beauty and skincare retailer specializing in cosmetics, nail products, body care, and organic skincare items, many exclusive to Hawaii or unavailable in Japan. The store carries premium spa-quality brands including Lux Botanicals, Ferrum Skin+Science, and Kimberly Parry, offering affordable pricing on beauty and wellness products.

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Products

109

Collections

11

Pages

15

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

47/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme8/15 (Lesser-known theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Accessibility score is 54/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#6660 / 16375

Faster than 59% of stores

Beauty & Skincare Ranking

#283 / 859

Top 33% in category

Category Avg Performance

54

+8 above avg

Category Avg LCP

2.1s

62

Performance

54

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#281 in Beauty & Skincare

Top 24% of stores

76% below average

109 products vs 445 avg

Faster than 67% of Beauty & Skincare stores

PageSpeed score: 62/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products109 / avg 445

76% below average

avg

Collections11 / avg 62

82% below average

avg

Pages15 / avg 33

55% below average

avg

Blog Posts2 / avg 52

96% below average

avg

Category Intelligence

How Crushwaikiki compares to other beauty & skincare stores

Theme Adoption

0%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

New Standard

Type

Theme Store

Theme Store ID

429

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

109 products11 collections15 pages2 blogs

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About Crushwaikiki

Crushwaikiki is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 109 products organized across 11 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Crushwaikiki uses the New Standard theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Crushwaikiki achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 54/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Crushwaikiki has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Crushwaikiki ranks #281 out of 1155 stores we track. This places them in the top 24% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Crushwaikiki | Beauty & Skincare Store Analysis | CommerceRank