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Cruxsupplyco

Shopify

cruxsupplyco.com

CRUX Supply Co. is an all-natural and organic grooming and skincare brand based in Pennsylvania. The store offers handcrafted products including facial care items, shaving collections, and grooming essentials with a focus on natural and apothecary-quality formulations.

Beauty & Skincare
Grid
FR / EUR
PayPal +1
Visit Store

Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

25

Collections

4

Pages

10

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

44/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content9/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#12375 / 16375

Faster than 24% of stores

Beauty & Skincare Ranking

#587 / 859

Top 68% in category

Category Avg Performance

54

-6 below avg

Category Avg LCP

2.1s

48

Performance

85

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#680 in Beauty & Skincare

Below 59% of stores

94% below average

25 products vs 445 avg

Slower than 68% of Beauty & Skincare stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products25 / avg 445

94% below average

avg

Collections4 / avg 62

94% below average

avg

Pages10 / avg 33

70% below average

avg

Blog Posts2 / avg 52

96% below average

avg

Theme & Design

Theme Name

Grid

Type

Theme Store

Theme Store ID

718

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 59% by catalog size

Content Investment

low

Basic content (10 pages)

Tech Stack Maturity

Mature stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

25 products4 collections10 pages2 blogs

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About Cruxsupplyco

Cruxsupplyco is a beauty & skincare ecommerce store built on Shopify and operating in FR. The store currently offers 25 products organized across 4 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Cruxsupplyco uses the Grid theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cruxsupplyco achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cruxsupplyco has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Cruxsupplyco ranks #680 out of 1155 stores we track. This places them in the top 59% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Cruxsupplyco | Beauty & Skincare Store Analysis | CommerceRank