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Crystalnpearlco

Shopify

crystalnpearlco.com

Crystal & Pearl Co is a jewelry ecommerce store specializing in bespoke crystal and pearl jewelry designs by creator Barbie Cawthan. The brand combines energy healing philosophy with jewelry craftsmanship, offering necklaces, earrings, bracelets, pendants, and anklets alongside crystal healing workshops and feng shui services.

Visit Store

Products

12

Collections

8

Pages

11

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content10/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7573 / 16375

Faster than 54% of stores

Jewellery & Watches Ranking

#347 / 758

Top 46% in category

Category Avg Performance

57

+3 above avg

Category Avg LCP

1.8s

60

Performance

84

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#941 in Jewellery & Watches

Below 87% of stores

99% below average

12 products vs 802 avg

Faster than 54% of Jewellery & Watches stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products12 / avg 802

99% below average

avg

Collections8 / avg 72

89% below average

avg

Pages11 / avg 28

61% below average

avg

Blog Posts2 / avg 46

96% below average

avg

Theme & Design

Theme Name

Brooklyn

Type

Theme Store

Theme Store ID

730

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 87% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

12 products8 collections11 pages2 blogs

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About Crystalnpearlco

Crystalnpearlco is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 12 products organized across 8 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Crystalnpearlco uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Crystalnpearlco achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Crystalnpearlco has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Crystalnpearlco ranks #941 out of 1082 stores we track. This places them in the top 87% of jewellery & watches stores by product catalog size.

Last scanned

Feb 25, 2026

Crystalnpearlco | Jewellery & Watches Store Analysis | CommerceRank