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Currentwigs

shopify

currentwigs.com

Current Wigs is a London-based wig maker offering custom-made wigs, ready-made lace frontal wigs, HD lace wigs, hair bundles, tape-in extensions, and hair replacement systems for men and women, with next-day delivery available in the UK.

Beauty & Cosmetics
Bespoke
CA / GBP
TrustPilot
PayPal +1
Visit Store

Products

128

Collections

33

Pages

37

Blog Posts

8

CommerceRank Score

Overall store health assessment based on 5 key factors

B

71/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#9341 / 16375

Faster than 43% of stores

Beauty & Cosmetics Ranking

#202 / 403

Top 50% in category

Category Avg Performance

56

+0 above avg

Category Avg LCP

1.9s

56

Performance

82

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.0s

Speed Index

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#158 in Beauty & Cosmetics

Above average (top 28%)

59% below average

128 products vs 315 avg

Faster than 50% of Beauty & Cosmetics stores

PageSpeed score: 56/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products128 / avg 315

59% below average

avg

Collections33 / avg 52

37% below average

avg

Pages37 / avg 19

95% above average

avg

Blog Posts8 / avg 27

70% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 28% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

128 products33 collections37 pages8 blogs

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About Currentwigs

Currentwigs is a beauty & cosmetics ecommerce store built on shopify and operating in CA. The store currently offers 128 products organized across 33 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Currentwigs uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Currentwigs achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Currentwigs uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Currentwigs ranks #158 out of 572 stores we track. This places them in the top 28% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 19, 2026

Currentwigs | Beauty & Cosmetics Store Analysis | CommerceRank