Dagsmejan
dagsmejan.ch
DAGSMEJAN is a Swiss sleep innovation brand offering premium pajamas, bedding, and sleep accessories designed to optimize sleep temperature and comfort. The store features functional sleepwear collections organized by sleep needs (Stay Cool, Recovery, Stay Warm, Sensitive) alongside complementary products like sleep masks, socks, pillows, and bedding.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
129
Collections
56
Pages
96
Blog Posts
280
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Bedding & Linen category average (55)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14388 / 16375
Faster than 12% of stores
Bedding & Linen Ranking
#105 / 124
Top 85% in category
Category Avg Performance
55
-16 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
4.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
205ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 168 Bedding & Linen stores
#64 in Bedding & Linen
Above average (top 38%)
59% below average
129 products vs 311 avg
Slower than 85% of Bedding & Linen stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 168 stores in Bedding & Linen
59% below average
avg
27% below average
avg
66% above average
avg
359% above average
avg
Category Intelligence
How Dagsmejan compares to other bedding & linen stores
21%
of Bedding & Linen stores use Zip (Quadpay)
Insights
- 67% of Bedding & Linen stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 38% by catalog size
high
Strong content (280 blogs, 96 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Dagsmejan
Dagsmejan is a bedding & linen ecommerce store built on Shopify and operating in CH. The store currently offers 129 products organized across 56 collections, making it comparable in size for the bedding & linen category.
Theme and Design
Dagsmejan uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dagsmejan achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dagsmejan has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other bedding & linen stores, 67% of bedding & linen stores offer paypal
Competitive Positioning
Within the Bedding & Linen category, Dagsmejan ranks #64 out of 168 stores we track. This places them in the top 38% of bedding & linen stores by product catalog size.
Last scanned
Feb 25, 2026
