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Dagsmejan

Shopify

dagsmejan.com

Dagsmejan is a European sleepwear and bedding brand offering scientifically-designed pajamas, sleep accessories, and bedding made from natural, sustainable materials. The store emphasizes comfort, breathability, and sleep quality through functional product collections designed to help customers sleep deeper and longer.

Bedding & Linen
Bespoke
FR / EUR
Pipe +4
Visit Store

Performance Needs Attention

This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

128

Collections

58

Pages

99

Blog Posts

295

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 25 points below Bedding & Linen category average (55)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#15674 / 16375

Faster than 4% of stores

Bedding & Linen Ranking

#115 / 124

Top 93% in category

Category Avg Performance

55

-25 below avg

Category Avg LCP

2.1s

Slower than avg

30

Performance

95

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

3.4s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

145ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 168 Bedding & Linen stores

#65 in Bedding & Linen

Above average (top 39%)

59% below average

128 products vs 311 avg

Slower than 93% of Bedding & Linen stores

PageSpeed score: 30/100

Category Benchmarks

Compared to 168 stores in Bedding & Linen

Products128 / avg 311

59% below average

avg

Collections58 / avg 77

25% below average

avg

Pages99 / avg 58

71% above average

avg

Blog Posts295 / avg 61

384% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

Pipe
PayPal
Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 39% by catalog size

Content Investment

high

Strong content (295 blogs, 99 pages)

Tech Stack Maturity

Mature stack

No review platform (40% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

128 products58 collections99 pages295 blogs

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About Dagsmejan

Dagsmejan is a bedding & linen ecommerce store built on Shopify and operating in FR. The store currently offers 128 products organized across 58 collections, making it comparable in size for the bedding & linen category.

Theme and Design

Dagsmejan uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Dagsmejan achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dagsmejan has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Bedding & Linen category, Dagsmejan ranks #65 out of 168 stores we track. This places them in the top 39% of bedding & linen stores by product catalog size.

Last scanned

Feb 25, 2026

Dagsmejan | Bedding & Linen Store Analysis | CommerceRank