Dangessentials
dangessentials.com
Dang Essentials is an aromatherapy and natural remedies retailer offering essential oil-infused products including candles, bath salts, rollers, sprays, and natural inhalers designed to support a holistic and healthy lifestyle. The store features curated collections, gift bundles, and branded collaborations focused on wellness and home fragrance.
Products
49
Collections
10
Pages
2
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 66/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8077 / 16375
Faster than 51% of stores
Candle & Home Fragrance Ranking
#98 / 186
Top 53% in category
Category Avg Performance
57
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#130 in Candle & Home Fragrance
Below 51% of stores
78% below average
49 products vs 220 avg
Slower than 53% of Candle & Home Fragrance stores
PageSpeed score: 59/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
78% below average
avg
79% below average
avg
93% below average
avg
100% below average
avg
Category Intelligence
How Dangessentials compares to other candle & home fragrance stores
0%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Minimal content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Dangessentials
Dangessentials is a candle & home fragrance ecommerce store built on Shopify and operating in CA. The store currently offers 49 products organized across 10 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Dangessentials uses the Modular theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dangessentials achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 66/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dangessentials has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Dangessentials ranks #130 out of 256 stores we track. This places them in the top 51% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
