Danielsandler
danielsandler.com
Daniel Sandler is a cosmetics brand specializing in makeup products, most notably their iconic Watercolour Liquid Cheek Colour (blush). The store offers a full range of cosmetic products including liquid blushes, waterproof eyeliners, and complementary beauty tools, with UK-based shipping.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
60
Collections
60
Pages
31
Blog Posts
38
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13702 / 16375
Faster than 16% of stores
Beauty & Cosmetics Ranking
#316 / 403
Top 78% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
182ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
383ms
Time to First Byte
13.9s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#248 in Beauty & Cosmetics
Above average (top 43%)
81% below average
60 products vs 315 avg
Slower than 78% of Beauty & Cosmetics stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
81% below average
avg
15% above average
avg
63% above average
avg
41% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 43% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Danielsandler
Danielsandler is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 60 products organized across 60 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Danielsandler uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Danielsandler achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Danielsandler uses Yotpo for customer reviews and offers Settle, PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Danielsandler ranks #248 out of 572 stores we track. This places them in the top 43% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 20, 2026
