Designessentials
designessentials.com
Design Essentials is a professional hair care brand offering specialized products for various hair textures and types, from straight to coily and chemically treated hair. The product range includes treatments, cleansers, conditioners, styling products, and scalp care solutions organized by hair ID classification and curated collections.
Products
61
Collections
35
Pages
38
Blog Posts
67
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#11633 / 16375
Faster than 29% of stores
Beauty & Cosmetics Ranking
#275 / 403
Top 68% in category
Category Avg Performance
56
-6 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
106ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
428ms
Time to First Byte
8.0s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#246 in Beauty & Cosmetics
Above average (top 43%)
81% below average
61 products vs 315 avg
Slower than 68% of Beauty & Cosmetics stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
81% below average
avg
33% below average
avg
100% above average
avg
148% above average
avg
Theme & Design
Theme Name
SEED
Type
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 43% by catalog size
high
Strong content (67 blogs, 38 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Designessentials
Designessentials is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 61 products organized across 35 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Designessentials uses the SEED theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Designessentials achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Designessentials uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Designessentials ranks #246 out of 572 stores we track. This places them in the top 43% of beauty & cosmetics stores by product catalog size.
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