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Daughtersofindie

Shopify

daughtersofindie.com

Daughters of Indie is a curated vintage and thrift store specializing in small batch, eco-conscious fashion and accessories including clothing, jewelry, bags, and footwear, alongside home and garden items. The store emphasizes sustainability and indie aesthetic through its carefully selected vintage and new arrivals.

Fashion & Clothing
Stiletto
AU / AUD
Zip (Quadpay)
Visit Store

Products

409

Collections

34

Pages

8

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#5427 / 16375

Faster than 67% of stores

Fashion & Clothing Ranking

#1053 / 2989

Top 35% in category

Category Avg Performance

57

+7 above avg

Category Avg LCP

1.9s

64

Performance

91

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1159 in Fashion & Clothing

Above average (top 26%)

50% below average

409 products vs 819 avg

Faster than 65% of Fashion & Clothing stores

PageSpeed score: 64/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products409 / avg 819

50% below average

avg

Collections34 / avg 93

63% below average

avg

Pages8 / avg 41

80% below average

avg

Blog Posts2 / avg 32

94% below average

avg

Category Intelligence

How Daughtersofindie compares to other fashion & clothing stores

Theme Adoption

0%

of Fashion & Clothing stores use this theme

Finance Adoption

19%

of Fashion & Clothing stores use Zip (Quadpay)

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Stiletto

Type

Theme Store

Theme Store ID

1621

Tech Stack

Platform

Shopify

Payment / Finance

Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 26% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

409 products34 collections8 pages2 blogs

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About Daughtersofindie

Daughtersofindie is a fashion & clothing ecommerce store built on Shopify and operating in AU. The store currently offers 409 products organized across 34 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Daughtersofindie uses the Stiletto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Daughtersofindie achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Daughtersofindie has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Daughtersofindie ranks #1159 out of 4419 stores we track. This places them in the top 26% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Daughtersofindie | Fashion & Clothing Store Analysis | CommerceRank