Deborahmurdoch
deborahmurdoch.com
Deborah Murdoch is a Scottish fine jewellery designer offering unique handcrafted pieces created in her West Coast Scotland studio. The store specializes in 18K gold rings, earrings, necklaces, and other fine jewellery featuring precious stones, emphasizing artisanal craftsmanship and sustainability.
Products
43
Collections
9
Pages
7
Blog Posts
33
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2319 / 16375
Faster than 86% of stores
Jewellery & Watches Ranking
#95 / 758
Top 13% in category
Category Avg Performance
57
+15 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.8s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#851 in Jewellery & Watches
Below 79% of stores
95% below average
43 products vs 802 avg
Faster than 87% of Jewellery & Watches stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
95% below average
avg
88% below average
avg
75% below average
avg
28% below average
avg
Category Intelligence
How Deborahmurdoch compares to other jewellery & watches stores
7%
of Jewellery & Watches stores use this theme
19%
of Jewellery & Watches stores use Klarna
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 79% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Deborahmurdoch
Deborahmurdoch is a jewellery & watches ecommerce store built on shopify and operating in UA. The store currently offers 43 products organized across 9 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Deborahmurdoch uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Deborahmurdoch achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Deborahmurdoch has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Deborahmurdoch ranks #851 out of 1082 stores we track. This places them in the top 79% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
