Emmachapmanjewels
emmachapmanjewels.com
Emma Chapman Jewels is a luxury jewelry retailer specializing in handcrafted designer gemstone pieces with a haute-bohemian aesthetic. The store offers handmade earrings, rings, pendants, bracelets, and bespoke jewelry featuring hand-cut gemstones, exotic stones, and limited-edition collections, positioned as timeless, one-of-a-kind heirloom pieces.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
91
Collections
103
Pages
22
Blog Posts
34
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14084 / 16375
Faster than 14% of stores
Jewellery & Watches Ranking
#664 / 758
Top 88% in category
Category Avg Performance
57
-17 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
9.1s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#711 in Jewellery & Watches
Below 66% of stores
89% below average
91 products vs 802 avg
Slower than 88% of Jewellery & Watches stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
89% below average
avg
43% above average
avg
21% below average
avg
26% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 66% by catalog size
low
Basic content (22 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Emmachapmanjewels
Emmachapmanjewels is a jewellery & watches ecommerce store built on shopify and operating in UA. The store currently offers 91 products organized across 103 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Emmachapmanjewels uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Emmachapmanjewels achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Emmachapmanjewels has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Emmachapmanjewels ranks #711 out of 1082 stores we track. This places them in the top 66% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
