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Decoramsterdam

Shopify

decoramsterdam.nl

Decor Amsterdam is a Dutch homeware and interior décor retailer offering cushions, wall art, decorative accessories, and home styling products. The store emphasizes personalization and individual expression in home design, catering to customers seeking unique pieces to customize their living spaces.

Homeware
Bespoke
CA / EUR
PayPal
Visit Store

Products

30

Collections

17

Pages

23

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#3919 / 16375

Faster than 76% of stores

Homeware Ranking

#121 / 457

Top 26% in category

Category Avg Performance

58

+10 above avg

Category Avg LCP

2.0s

Faster than avg

68

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPgood

0.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

74ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#496 in Homeware

Below 74% of stores

97% below average

30 products vs 898 avg

Faster than 74% of Homeware stores

PageSpeed score: 68/100

Category Benchmarks

Compared to 673 stores in Homeware

Products30 / avg 898

97% below average

avg

Collections17 / avg 78

78% below average

avg

Pages23 / avg 20

15% above average

avg

Blog Posts3 / avg 29

90% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 74% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

30 products17 collections23 pages3 blogs

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About Decoramsterdam

Decoramsterdam is a homeware ecommerce store built on Shopify and operating in CA. The store currently offers 30 products organized across 17 collections, making it comparable in size for the homeware category.

Theme and Design

Decoramsterdam uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Decoramsterdam achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Decoramsterdam has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Decoramsterdam ranks #496 out of 673 stores we track. This places them in the top 74% of homeware stores by product catalog size.

Last scanned

Feb 25, 2026

Decoramsterdam | Homeware Store Analysis | CommerceRank