Ethnicadesigns
ethnicadesigns.com
Ethnica Designs is a handmade home decor craft studio offering functional and decorative pieces for home interiors, including geometric shelves, hanging plant holders, wall hangers, storage organizers, and home office accessories. The brand focuses on natural, artisanal homeware with a geometric aesthetic for everyday living spaces.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
27
Collections
10
Pages
9
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15162 / 16375
Faster than 7% of stores
Homeware Ranking
#423 / 457
Top 93% in category
Category Avg Performance
58
-24 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#508 in Homeware
Below 75% of stores
97% below average
27 products vs 898 avg
Slower than 93% of Homeware stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 673 stores in Homeware
97% below average
avg
87% below average
avg
55% below average
avg
83% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 75% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Ethnicadesigns
Ethnicadesigns is a homeware ecommerce store built on Shopify and operating in CA. The store currently offers 27 products organized across 10 collections, making it comparable in size for the homeware category.
Theme and Design
Ethnicadesigns uses the Retina theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ethnicadesigns achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethnicadesigns has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Ethnicadesigns ranks #508 out of 673 stores we track. This places them in the top 75% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
