Defragrances
defragrances.co.uk
D&E Fragrances is a UK-based fragrance retailer specializing in fragrance oils and roller bottles. The store offers 12ml fragrance oil roller products as their primary offering, catering to customers seeking portable fragrance solutions.
Products
7
Collections
2
Pages
1
Blog Posts
1
CommerceRank Score
Overall store health assessment based on 5 key factors
32/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#1 in Perfume & Cologne
Top 1% of stores
99% below average
7 products vs 723 avg
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
99% below average
avg
96% below average
avg
96% below average
avg
99% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (1 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Mar 2026
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About Defragrances
Defragrances is a perfume & cologne ecommerce store built on shopify and operating in GB. The store currently offers 7 products organized across 2 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Defragrances uses the Horizon theme from the Shopify Theme Store. This theme choice is used by 5% of perfume & cologne stores.
Tech Stack
Beyond the core Shopify platform, Defragrances has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Defragrances ranks #1 out of 127 stores we track. This places them in the top 1% of perfume & cologne stores by product catalog size.
Last scanned
Mar 6, 2026
