Desertcollectorsaustralia
desertcollectorsaustralia.com
Desert Collectors Australia is the official merchandise store for the Australian television series, specializing in die-cast model cars including Matchbox and Hot Wheels models, alongside vintage collectibles, automotive memorabilia, vintage advertising signs, and bottles. The store also offers branded merchandise from the Red Dust Revival 2025 collection.
Products
11
Collections
26
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#4762 / 16375
Faster than 71% of stores
Toys & Games Ranking
#97 / 293
Top 33% in category
Category Avg Performance
59
+7 above avg
Category Avg LCP
1.6s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 465 Toys & Games stores
#366 in Toys & Games
Below 79% of stores
99% below average
11 products vs 2,106 avg
Faster than 67% of Toys & Games stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 465 stores in Toys & Games
99% below average
avg
68% below average
avg
50% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 79% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Desertcollectorsaustralia
Desertcollectorsaustralia is a toys & games ecommerce store built on Shopify and operating in AU. The store currently offers 11 products organized across 26 collections, making it comparable in size for the toys & games category.
Theme and Design
Desertcollectorsaustralia uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of toys & games stores.
Performance Analysis
Based on Google PageSpeed Insights, Desertcollectorsaustralia achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Desertcollectorsaustralia has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Desertcollectorsaustralia ranks #366 out of 465 stores we track. This places them in the top 79% of toys & games stores by product catalog size.
Last scanned
Feb 25, 2026
