Designs By Phoenix
designs-by-phoenix.co.uk
Designs by Phoenix is a handmade lifestyle brand offering a curated collection of alternative clothing and knitwear, scented candles and wax melts, jewellery and accessories, and illustrated colouring books. The store specializes in tactile, artisanal pieces designed for customers seeking unique, creative gifts and personal accessories.
Products
479
Collections
14
Pages
3
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
+1 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.2s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
54% below average
479 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 60/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
54% below average
avg
82% below average
avg
92% below average
avg
79% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Designs By Phoenix
Designs By Phoenix is a gifts & hampers ecommerce store built on shopify and operating in US. The store currently offers 479 products organized across 14 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Designs By Phoenix uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Designs By Phoenix achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Designs By Phoenix has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Designs By Phoenix ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
