Detroitsurfco
detroitsurfco.com
Detroit Surf Co. is a sports retailer offering surfboards, skateboards, snowboards, and longboards, complemented by a range of branded apparel including t-shirts, sweatshirts, performance wear, and accessories. The brand focuses on Great Lakes action sports culture and lifestyle products.
Products
140
Collections
22
Pages
21
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#704 / 16375
Faster than 96% of stores
Sports & Outdoors Ranking
#24 / 716
Top 3% in category
Category Avg Performance
56
+26 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#474 in Sports & Outdoors
Above average (top 44%)
86% below average
140 products vs 976 avg
Faster than 97% of Sports & Outdoors stores
PageSpeed score: 82/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
86% below average
avg
86% below average
avg
28% below average
avg
97% below average
avg
Category Intelligence
How Detroitsurfco compares to other sports & outdoors stores
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 44% by catalog size
low
Basic content (21 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Detroitsurfco
Detroitsurfco is a sports & outdoors ecommerce store built on Shopify and operating in US. The store currently offers 140 products organized across 22 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Detroitsurfco uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Detroitsurfco achieves a performance score of 82/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Detroitsurfco has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Detroitsurfco ranks #474 out of 1076 stores we track. This places them in the top 44% of sports & outdoors stores by product catalog size.
Last scanned
Feb 25, 2026
