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Survivalfrog

shopify

survivalfrog.com

Survival Frog is a Denver-based outdoor and preparedness retailer specializing in premium all-natural canned meats from American farms and essential survival gear for outdoor enthusiasts and preppers. Their product range includes hiking equipment, survival tools, clothing, safety masks, and long-shelf-life food products, with a 15-year track record and 6-month refund guarantee.

Sports & Outdoors
Bespoke
US / USD
PayPal +1
Visit Store

Performance Needs Attention

This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

120

Collections

131

Pages

67

Blog Posts

174

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 18 points below Sports & Outdoors category average (56)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Sports & Outdoors Ranking

#3 / 716

Top 0% in category

Category Avg Performance

56

-18 below avg

Category Avg LCP

1.7s

Slower than avg

38

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.2s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

151ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#9 in Sports & Outdoors

Top 1% of stores

88% below average

120 products vs 976 avg

Faster than 100% of Sports & Outdoors stores

PageSpeed score: 38/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products120 / avg 976

88% below average

avg

Collections131 / avg 153

14% below average

avg

Pages67 / avg 29

131% above average

avg

Blog Posts174 / avg 61

185% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (174 blogs, 67 pages)

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

120 products131 collections67 pages174 blogs

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About Survivalfrog

Survivalfrog is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 120 products organized across 131 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Survivalfrog uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Survivalfrog achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Survivalfrog has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Survivalfrog ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.

Last scanned

Feb 23, 2026

Survivalfrog | Sports & Outdoors Store Analysis | CommerceRank