Survivalfrog
survivalfrog.com
Survival Frog is a Denver-based outdoor and preparedness retailer specializing in premium all-natural canned meats from American farms and essential survival gear for outdoor enthusiasts and preppers. Their product range includes hiking equipment, survival tools, clothing, safety masks, and long-shelf-life food products, with a 15-year track record and 6-month refund guarantee.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
120
Collections
131
Pages
67
Blog Posts
174
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.020
Cumulative Layout Shift
151ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
88% below average
120 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
88% below average
avg
14% below average
avg
131% above average
avg
185% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (174 blogs, 67 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Survivalfrog
Survivalfrog is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 120 products organized across 131 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Survivalfrog uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Survivalfrog achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Survivalfrog has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Survivalfrog ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 23, 2026
