Direct Drainage
direct-drainage.co.uk
Direct Drainage is a UK-based supplier of sewage treatment systems, septic tanks, cesspools, pump stations, and wastewater parts & spares. As an authorized reseller of leading brands including Kingspan Klargester, Tricel, Charles Austen, Secoh, and MEDO, they offer comprehensive off-mains drainage solutions and replacement components for residential and commercial properties.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,207
Collections
156
Pages
143
Blog Posts
169
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Home Improvement category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.030
Cumulative Layout Shift
125ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
644ms
Time to First Byte
11.7s
Speed Index
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
23% below average
1,207 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 503 stores in Home Improvement
23% below average
avg
86% above average
avg
522% above average
avg
207% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (169 blogs, 143 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Direct Drainage
Direct Drainage is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 1,207 products organized across 156 collections, making it comparable in size for the home improvement category.
Theme and Design
Direct Drainage uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Direct Drainage achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Direct Drainage uses TrustPilot for customer reviews and offers Settle, Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Direct Drainage ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 22, 2026
