Soft Options
soft-options.com
Soft Options is a master upholsterer-owned fabric supplier established in 1993, offering a curated selection of upholstery fabrics including velvets, linens, boucle, cotton blends, braids, cords, fringes, and foam. They cater to both residential and commercial customers seeking materials for reupholstering sofas, armchairs, dining chairs, curtains, scatter cushions, and specialized applications like marine and caravan upholstery, selling by the linear metre or sample quantities.
Products
1,124
Collections
107
Pages
22
Blog Posts
1
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 503 Home Improvement stores
#72 in Home Improvement
Top 14% of stores
28% below average
1,124 products vs 1,558 avg
Category Benchmarks
Compared to 503 stores in Home Improvement
28% below average
avg
27% above average
avg
4% below average
avg
98% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 14% by catalog size
low
Basic content (22 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
Similar Home Improvement Stores
Other home improvement stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Soft Options
Soft Options is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 1,124 products organized across 107 collections, making it comparable in size for the home improvement category.
Theme and Design
Soft Options uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Soft Options has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Soft Options ranks #72 out of 503 stores we track. This places them in the top 14% of home improvement stores by product catalog size.
Last scanned
Mar 11, 2026
