Shelia
shelia.co.uk
Shelia is an affordable women's fashion retailer offering on-trend apparel including dresses, coats, sweaters, sweatshirts, shirts, blouses, and seasonal collections. The store focuses on casual and contemporary women's clothing with regular seasonal updates.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,889
Collections
27
Pages
67
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13621 / 16375
Faster than 17% of stores
Fashion & Clothing Ranking
#2477 / 2989
Top 83% in category
Category Avg Performance
57
-15 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.2s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#336 in Fashion & Clothing
Top 8% of stores
131% above average
1,889 products vs 819 avg
Slower than 83% of Fashion & Clothing stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
131% above average
avg
71% below average
avg
63% above average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 8% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Shelia
Shelia is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 1,889 products organized across 27 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Shelia uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shelia achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shelia has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Shelia ranks #336 out of 4419 stores we track. This places them in the top 8% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
