Directfishingsales
directfishingsales.com
Direct Fishing Sales specializes in high-end bass fishing equipment and tackle from top brands including T-H Marine, Daiwa, 13 Fishing, Strike King, and Rapala. The store offers a comprehensive selection of casting and spinning rods, reels, fishing line, and both hard and soft baits for serious fishing enthusiasts.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
284
Collections
108
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Fishing category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14821 / 16375
Faster than 9% of stores
Fishing Ranking
#80 / 90
Top 89% in category
Category Avg Performance
56
-20 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#39 in Fishing
Above average (top 30%)
87% below average
284 products vs 2,112 avg
Slower than 89% of Fishing stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 129 stores in Fishing
87% below average
avg
94% below average
avg
99% below average
avg
99% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 30% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fishing Stores
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About Directfishingsales
Directfishingsales is a fishing ecommerce store built on Shopify and operating in DE. The store currently offers 284 products organized across 108 collections, making it comparable in size for the fishing category.
Theme and Design
Directfishingsales uses the Mobilia theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Directfishingsales achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directfishingsales has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fishing category, Directfishingsales ranks #39 out of 129 stores we track. This places them in the top 30% of fishing stores by product catalog size.
Last scanned
Feb 25, 2026
