Directnutrition
directnutrition.co.uk
Direct Nutrition is a UK-based online retailer specializing in elite sports supplements and nutritional products. The store offers a wide range of items including whey protein, weight loss supplements, muscle-building formulas, and recovery products, catering to fitness enthusiasts and athletes with options for various dietary requirements such as vegan and gluten-free alternatives.
Products
41
Collections
22
Pages
23
Blog Posts
26
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Supplements Ranking
#2 / 330
Top 1% in category
Category Avg Performance
52
+6 above avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 463 Supplements stores
#1 in Supplements
Top 0% of stores
81% below average
41 products vs 216 avg
Faster than 99% of Supplements stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 463 stores in Supplements
81% below average
avg
44% below average
avg
36% below average
avg
76% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Supplements Stores
Other supplements stores with similar size
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About Directnutrition
Directnutrition is a supplements ecommerce store built on shopify and operating in GB. The store currently offers 41 products organized across 22 collections, making it comparable in size for the supplements category.
Theme and Design
Directnutrition uses the Responsive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Directnutrition achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 72/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directnutrition uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Supplements category, Directnutrition ranks #1 out of 463 stores we track. This places them in the top 0% of supplements stores by product catalog size.
Last scanned
Feb 23, 2026
