Dirtroadcartel
dirtroadcartel.com
Dirt Road Cartel Clothing Co. is a lifestyle brand offering a diverse product range including branded clothing, decorative candles, and accessories like popsockets. The store positions itself as a casual lifestyle brand with an emphasis on curated gift-worthy items and branded merchandise.
Products
6
Collections
3
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#3535 / 16375
Faster than 78% of stores
Gifts & Hampers Ranking
#200 / 868
Top 23% in category
Category Avg Performance
59
+10 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#1091 in Gifts & Hampers
Below 85% of stores
99% below average
6 products vs 1,035 avg
Faster than 77% of Gifts & Hampers stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
99% below average
avg
96% below average
avg
100% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 85% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Dirtroadcartel
Dirtroadcartel is a gifts & hampers ecommerce store built on Shopify and operating in CL. The store currently offers 6 products organized across 3 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Dirtroadcartel uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Dirtroadcartel achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dirtroadcartel has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Dirtroadcartel ranks #1091 out of 1277 stores we track. This places them in the top 85% of gifts & hampers stores by product catalog size.
Last scanned
Feb 25, 2026
