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Dlondon

shopify

dlondon.co.uk

Dojina London is a handmade homeware and accessories brand specializing in artisanal products including woven tote bags, tableware, and home décor items. The store emphasizes quality craftsmanship and made-to-order products rather than mass production, positioning itself as a premium, ethical homeware retailer.

Homeware
Craft
GB / GBP
PayPal
Visit Store

Products

28

Collections

5

Pages

1

Blog Posts

1

CommerceRank Score

Overall store health assessment based on 5 key factors

F

38/100

catalog10/25 (Small)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content6/15 (Basic)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Add essential pages: About, Contact, FAQ, Shipping & Returns

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

97% below average

28 products vs 898 avg

Category Benchmarks

Compared to 673 stores in Homeware

Products28 / avg 898

97% below average

avg

Collections5 / avg 78

94% below average

avg

Pages1 / avg 20

95% below average

avg

Blog Posts1 / avg 29

97% below average

avg

Theme & Design

Theme Name

Craft

Type

Theme Store

Theme Store ID

1368

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (1 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

459 products161 collections38 pages19 blogs

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About Dlondon

Dlondon is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 28 products organized across 5 collections, making it comparable in size for the homeware category.

Theme and Design

Dlondon uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of homeware stores.

Tech Stack

Beyond the core Shopify platform, Dlondon has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Dlondon ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.

Last scanned

Mar 6, 2026

Dlondon | Homeware Store Analysis | CommerceRank