Dmgrs
dmgrs.co.uk
Discount MG Rover Spares is an online retailer offering a wide range of discounted replacement parts and spares for MG Rover vehicles. The store supplies automotive components including clutch kits, cambelts, gaskets, and head gasket kits, positioning itself as a cost-effective source for the MG Rover community with personal customer service.
Products
1,261
Collections
61
Pages
23
Blog Posts
16
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#4889 / 16375
Faster than 70% of stores
Automotive Ranking
#118 / 366
Top 32% in category
Category Avg Performance
58
+7 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.020
Cumulative Layout Shift
85ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 544 Automotive stores
#95 in Automotive
Top 17% of stores
73% below average
1,261 products vs 4,659 avg
Faster than 68% of Automotive stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 544 stores in Automotive
73% below average
avg
50% below average
avg
8% below average
avg
24% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 17% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
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About Dmgrs
Dmgrs is a automotive ecommerce store built on shopify and operating in NL. The store currently offers 1,261 products organized across 61 collections, making it comparable in size for the automotive category.
Theme and Design
Dmgrs uses the Supply theme from the Shopify Theme Store. This theme choice is used by 3% of automotive stores.
Performance Analysis
Based on Google PageSpeed Insights, Dmgrs achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dmgrs has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Automotive category, Dmgrs ranks #95 out of 544 stores we track. This places them in the top 17% of automotive stores by product catalog size.
Last scanned
Feb 20, 2026
