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Doodlealley

shopify

doodlealley.co.uk

Doodle Alley is a paint-your-own pottery and giftware studio based in Whitchurch, Shropshire, offering both in-store pottery painting experiences and an online gift shop specializing in personalized pottery items. The business caters to families, adults, children's parties, hen parties, and educational groups with hands-on creative activities and ready-made ceramic gifts.

Arts & Crafts
Debut
GB / GBP
PayPal
Visit Store

Products

136

Collections

10

Pages

23

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Arts & Crafts Ranking

#7 / 708

Top 1% in category

Category Avg Performance

60

+6 above avg

Category Avg LCP

1.8s

Faster than avg

66

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

66ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.8s

First Contentful Paint

TTFBgood

576ms

Time to First Byte

SIneeds work

4.1s

Speed Index

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#4 in Arts & Crafts

Top 0% of stores

86% below average

136 products vs 948 avg

Faster than 99% of Arts & Crafts stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products136 / avg 948

86% below average

avg

Collections10 / avg 50

80% below average

avg

Pages23 / avg 15

53% above average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (18% of category uses one)

Business Sophistication

Emerging

Legacy Theme

Store Timeline & History

Feb 2026

136 products10 collections23 pages3 blogs

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About Doodlealley

Doodlealley is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 136 products organized across 10 collections, making it comparable in size for the arts & crafts category.

Theme and Design

Doodlealley uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of arts & crafts stores.

Performance Analysis

Based on Google PageSpeed Insights, Doodlealley achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Doodlealley has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Arts & Crafts category, Doodlealley ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.

Last scanned

Feb 22, 2026

Doodlealley | Arts & Crafts Store Analysis | CommerceRank