Doodlealley
doodlealley.co.uk
Doodle Alley is a paint-your-own pottery and giftware studio based in Whitchurch, Shropshire, offering both in-store pottery painting experiences and an online gift shop specializing in personalized pottery items. The business caters to families, adults, children's parties, hen parties, and educational groups with hands-on creative activities and ready-made ceramic gifts.
Products
136
Collections
10
Pages
23
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
+6 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
66ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
576ms
Time to First Byte
4.1s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
86% below average
136 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 66/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
86% below average
avg
80% below average
avg
53% above average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Doodlealley
Doodlealley is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 136 products organized across 10 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Doodlealley uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Doodlealley achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Doodlealley has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Doodlealley ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
