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Doodlinglucy

Shopify

doodlinglucy.com

Doodling Lucy is a UK-based stationery and homeware brand offering sustainably-designed products including greeting cards, notepads, art prints, tea towels, and home accessories. All products are designed and manufactured in the UK with an emphasis on eco-friendly practices and supporting British farming.

Books & Stationery
Minimal
GB / GBP
judge.me
PayPal
Visit Store

Products

233

Collections

50

Pages

13

Blog Posts

56

CommerceRank Score

Overall store health assessment based on 5 key factors

B

73/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content14/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#7828 / 16375

Faster than 52% of stores

Books & Stationery Ranking

#164 / 273

Top 60% in category

Category Avg Performance

60

-1 below avg

Category Avg LCP

1.9s

59

Performance

81

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 412 Books & Stationery stores

#150 in Books & Stationery

Above average (top 36%)

90% below average

233 products vs 2,250 avg

Slower than 60% of Books & Stationery stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 412 stores in Books & Stationery

Products233 / avg 2,250

90% below average

avg

Collections50 / avg 93

46% below average

avg

Pages13 / avg 20

35% below average

avg

Blog Posts56 / avg 39

44% above average

avg

Theme & Design

Theme Name

Minimal

Type

Theme Store

Theme Store ID

380

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 36% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Legacy Theme

Store Timeline & History

Feb 2026

233 products50 collections13 pages56 blogs

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About Doodlinglucy

Doodlinglucy is a books & stationery ecommerce store built on Shopify and operating in GB. The store currently offers 233 products organized across 50 collections, making it comparable in size for the books & stationery category.

Theme and Design

Doodlinglucy uses the Minimal theme from the Shopify Theme Store. This theme choice is used by 4% of books & stationery stores.

Performance Analysis

Based on Google PageSpeed Insights, Doodlinglucy achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Doodlinglucy uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Books & Stationery category, Doodlinglucy ranks #150 out of 412 stores we track. This places them in the top 36% of books & stationery stores by product catalog size.

Last scanned

Feb 25, 2026

Doodlinglucy | Books & Stationery Store Analysis | CommerceRank