Penfax
penfax.co.uk
Penfax is a UK-based retailer of luxury and everyday writing instruments, stationery, and paper goods. The store carries premium European and British brands including Hugo Boss, Lamy, Leuchtturm1917, Fabriano, and Moleskine, offering products ranging from fine pens to notebooks, with a selection of eco-friendly and vegan leather items.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
242
Collections
82
Pages
13
Blog Posts
102
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Books & Stationery category average (60)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Books & Stationery Ranking
#4 / 273
Top 1% in category
Category Avg Performance
60
-14 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#7 in Books & Stationery
Top 2% of stores
89% below average
242 products vs 2,250 avg
Faster than 99% of Books & Stationery stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
89% below average
avg
12% below average
avg
35% below average
avg
162% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (102 blogs, 13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Penfax
Penfax is a books & stationery ecommerce store built on shopify and operating in GB. The store currently offers 242 products organized across 82 collections, making it comparable in size for the books & stationery category.
Theme and Design
Penfax uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Penfax achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Penfax has not implemented a third-party review platform and offers Settle, PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Penfax ranks #7 out of 412 stores we track. This places them in the top 2% of books & stationery stores by product catalog size.
Last scanned
Feb 22, 2026
