Downswanstreet
downswanstreet.co.uk
Down Swan Street is a curated gift and lifestyle store offering a diverse range of products including greeting cards (birthday, funny, art), mens toiletries and jewelry, home fragrance items, and products from independent designers. The store also provides gift cards and operates from a physical location in West Malling with local delivery options.
Products
2,379
Collections
448
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
81/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
+1 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.2s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
130% above average
2,379 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 60/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
130% above average
avg
467% above average
avg
100% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
Other gifts & hampers stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Downswanstreet
Downswanstreet is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 2,379 products organized across 448 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Downswanstreet uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Downswanstreet achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Downswanstreet uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Downswanstreet ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
