Dr Scheller
dr-scheller.de
Apotheker DR. SCHELLER is a natural cosmetics brand offering anti-aging skincare products formulated with traditional medicinal plants and modern active ingredients. The store features a range of skincare solutions including cleansers, serums, medical-grade creams, repair salves, and targeted treatments for eyes, lips, and hands, with emphasis on fragrance-free and medical skincare lines.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
20
Collections
81
Pages
22
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13758 / 16375
Faster than 16% of stores
Beauty & Skincare Ranking
#664 / 859
Top 77% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.030
Cumulative Layout Shift
113ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#742 in Beauty & Skincare
Below 64% of stores
96% below average
20 products vs 445 avg
Slower than 77% of Beauty & Skincare stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
96% below average
avg
31% above average
avg
33% below average
avg
94% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 64% by catalog size
low
Basic content (22 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Dr Scheller
Dr Scheller is a beauty & skincare ecommerce store built on Shopify and operating in DE. The store currently offers 20 products organized across 81 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Dr Scheller uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dr Scheller achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dr Scheller has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Dr Scheller ranks #742 out of 1155 stores we track. This places them in the top 64% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
