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Dr Wills

shopify

dr-wills.com

Dr Will's is a natural condiment brand offering award-winning sauces and condiments free from refined sugars, additives, and preservatives. Their product range caters to various dietary preferences including vegan, sugar-free, dairy-free, and gluten-free options, with a focus on healthy alternatives to traditional condiments like ketchup.

Food & Drink
Dawn
GB / GBP
Yotpo
PayPal
Visit Store

Performance Needs Attention

This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

16

Collections

17

Pages

21

Blog Posts

97

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance5/25 (Poor)
catalog5/25 (Minimal)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 12 points below Food & Drink category average (56)
  • Expand product catalog to improve store authority

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#13287 / 16375

Faster than 19% of stores

Food & Drink Ranking

#1088 / 1334

Top 82% in category

Category Avg Performance

56

-12 below avg

Category Avg LCP

1.7s

Faster than avg

44

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.030

Cumulative Layout Shift

INPgood

127ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.2s

First Contentful Paint

TTFBgood

695ms

Time to First Byte

SIpoor

9.5s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#1142 in Food & Drink

Below 64% of stores

93% below average

16 products vs 235 avg

Slower than 82% of Food & Drink stores

PageSpeed score: 44/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products16 / avg 235

93% below average

avg

Collections17 / avg 34

50% below average

avg

Pages21 / avg 18

17% above average

avg

Blog Posts97 / avg 46

111% above average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 64% by catalog size

Content Investment

high

Strong content (97 blogs, 21 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Established

Modern Theme

Store Timeline & History

Feb 2026

16 products17 collections21 pages97 blogs

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About Dr Wills

Dr Wills is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 16 products organized across 17 collections, making it comparable in size for the food & drink category.

Theme and Design

Dr Wills uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of food & drink stores.

Performance Analysis

Based on Google PageSpeed Insights, Dr Wills achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dr Wills uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Dr Wills ranks #1142 out of 1794 stores we track. This places them in the top 64% of food & drink stores by product catalog size.

Last scanned

Feb 20, 2026

Dr Wills | Food & Drink Store Analysis | CommerceRank