Dragonflytoys
dragonflytoys.com.au
Dragonfly Toys is an Australian retailer specializing in natural, wooden, and Steiner/Waldorf educational toys for children. The store offers a curated selection of eco-friendly products including wooden blocks, dolls, board games, puzzles, marble tracks, dress-ups, and organic baby toys, emphasizing sustainable and imaginative play.
Products
4,871
Collections
228
Pages
22
Blog Posts
87
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Store Audit
Actionable insights compared to 465 Toys & Games stores
#41 in Toys & Games
Top 9% of stores
131% above average
4,871 products vs 2,106 avg
Category Benchmarks
Compared to 465 stores in Toys & Games
131% above average
avg
178% above average
avg
57% above average
avg
211% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 9% by catalog size
high
Strong content (87 blogs, 22 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dragonflytoys
Dragonflytoys is a toys & games ecommerce store built on Shopify and operating in ES. The store currently offers 4,871 products organized across 228 collections, making it larger than average for the toys & games category.
Theme and Design
Dragonflytoys uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Dragonflytoys uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Dragonflytoys ranks #41 out of 465 stores we track. This places them in the top 9% of toys & games stores by product catalog size.
Last scanned
Feb 25, 2026
