Driftflyco
driftflyco.com
Drift Fly Co. is a fly fishing retailer offering specialized gear including fly fishing flies, apparel (tees and hoodies), accessories (water bottles, stickers), and outdoor equipment. Founded in 2014, the brand is rooted in Arkansas tailwater fly fishing experiences and emphasizes conservation partnerships and catch-and-release practices.
Products
121
Collections
24
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9505 / 16375
Faster than 42% of stores
Fishing Ranking
#47 / 90
Top 52% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#49 in Fishing
Above average (top 38%)
94% below average
121 products vs 2,112 avg
Slower than 52% of Fishing stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 129 stores in Fishing
94% below average
avg
99% below average
avg
95% below average
avg
99% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 38% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Driftflyco
Driftflyco is a fishing ecommerce store built on Shopify and operating in US. The store currently offers 121 products organized across 24 collections, making it comparable in size for the fishing category.
Theme and Design
Driftflyco uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Driftflyco achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Driftflyco has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fishing category, Driftflyco ranks #49 out of 129 stores we track. This places them in the top 38% of fishing stores by product catalog size.
Last scanned
Feb 25, 2026
