Dunlin
dunlin.com.au
Dunlin is an Australian designer homeware retailer specializing in premium lighting fixtures, furniture, and home accessories. They stock curated brands including Rose Uniacke, Original BTC, and Davey Lighting, offering both indoor and outdoor lighting solutions with a Sydney showroom and worldwide shipping.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
883
Collections
249
Pages
31
Blog Posts
52
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Lighting category average (51)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14070 / 16375
Faster than 14% of stores
Lighting Ranking
#63 / 84
Top 75% in category
Category Avg Performance
51
-11 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.070
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 123 Lighting stores
#32 in Lighting
Above average (top 26%)
71% below average
883 products vs 3,007 avg
Slower than 75% of Lighting stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 123 stores in Lighting
71% below average
avg
46% above average
avg
35% above average
avg
37% above average
avg
Category Intelligence
How Dunlin compares to other lighting stores
0%
of Lighting stores use this theme
11%
of Lighting stores use Zip (Quadpay)
Insights
- 60% of Lighting stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Lighting Stores
Other lighting stores with similar size
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About Dunlin
Dunlin is a lighting ecommerce store built on Shopify and operating in ZA. The store currently offers 883 products organized across 249 collections, making it comparable in size for the lighting category.
Theme and Design
Dunlin uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dunlin achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dunlin has not implemented a third-party review platform and offers Pipe, Zip (Quadpay) for payment flexibility. Compared to other lighting stores, 60% of lighting stores offer paypal
Competitive Positioning
Within the Lighting category, Dunlin ranks #32 out of 123 stores we track. This places them in the top 26% of lighting stores by product catalog size.
Last scanned
Feb 25, 2026
