Dxbperfume
dxbperfume.co.uk
dxb perfume UK is an online retailer specializing in Arabian luxury fragrances, oud perfumes, and exotic attar oils sourced from Dubai and the Gulf region. The store offers curated collections from premium brands including Afnan, Rayhaan, Ajmal, Lattafa, and Rasasi, organized by fragrance family and gender, with signature house brands like Oud Elixir and Blends of Dubai.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4,061
+57Collections
884
Pages
468
Blog Posts
195
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 29 points below Perfume & Cologne category average (55)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15920 / 16375
Faster than 3% of stores
Perfume & Cologne Ranking
#84 / 89
Top 94% in category
Category Avg Performance
55
-29 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
218ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
331ms
Time to First Byte
15.0s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#4 in Perfume & Cologne
Top 3% of stores
462% above average
4,061 products vs 723 avg
Slower than 94% of Perfume & Cologne stores
PageSpeed score: 26/100
+274 products
Over the past few months
No BNPL options
64% of Perfume & Cologne stores offer PayPal
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
462% above average
avg
1668% above average
avg
1772% above average
avg
117% above average
avg
Category Intelligence
How Dxbperfume compares to other perfume & cologne stores
8%
of Perfume & Cologne stores use Yotpo
11%
of Perfume & Cologne stores use this theme
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Growing (+7%)
Added 57 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (195 blogs, 468 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
May 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from Winter Sale to Engraving updates
Jan 2025
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Dxbperfume
Dxbperfume is a perfume & cologne ecommerce store built on shopify and operating in GB. The store currently offers 4,061 products organized across 884 collections, making it larger than average for the perfume & cologne category.
Theme and Design
Dxbperfume uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 11% of perfume & cologne stores.
Performance Analysis
Based on Google PageSpeed Insights, Dxbperfume achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dxbperfume uses Yotpo for customer reviews. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Dxbperfume ranks #4 out of 127 stores we track. This places them in the top 3% of perfume & cologne stores by product catalog size. Over the past few months, the store has grown its catalog by 274 products.
Last scanned
Feb 18, 2026
