Earmugs
earmugs.co.uk
Earmugs is a specialized retailer of discrete, professionally designed reusable earplugs featuring see-through filters. The store caters to consumers seeking hearing protection for various purposes including sleep, gym classes, and loud events, positioning their products as a wellness solution for noise management and ear health.
Products
3
Collections
3
Pages
3
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2289 / 16375
Faster than 86% of stores
Health & Wellness Ranking
#55 / 378
Top 15% in category
Category Avg Performance
57
+15 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#464 in Health & Wellness
Below 78% of stores
99% below average
3 products vs 212 avg
Faster than 85% of Health & Wellness stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
99% below average
avg
90% below average
avg
88% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 78% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Earmugs
Earmugs is a health & wellness ecommerce store built on Shopify and operating in US. The store currently offers 3 products organized across 3 collections, making it comparable in size for the health & wellness category.
Theme and Design
Earmugs uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earmugs achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earmugs has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Earmugs ranks #464 out of 593 stores we track. This places them in the top 78% of health & wellness stores by product catalog size.
Last scanned
Feb 25, 2026
