Fluffurs
fluffurs.com
Project Reopen is an ecommerce store selling washable, reusable, antimicrobial cloth face masks available in individual and bulk quantities. The brand focuses on comfortable, sustainably-produced protective masks for both individual consumers and businesses, with a commitment to donating 5% of proceeds to charity.
Products
2
Collections
2
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#484 in Health & Wellness
Below 82% of stores
99% below average
2 products vs 212 avg
Category Benchmarks
Compared to 593 stores in Health & Wellness
99% below average
avg
93% below average
avg
80% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 82% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Fluffurs
Fluffurs is a health & wellness ecommerce store built on Shopify and operating in US. The store currently offers 2 products organized across 2 collections, making it comparable in size for the health & wellness category.
Theme and Design
Fluffurs uses the Debut theme from the Shopify Theme Store. This theme choice is used by 10% of health & wellness stores.
Tech Stack
Beyond the core Shopify platform, Fluffurs has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Fluffurs ranks #484 out of 593 stores we track. This places them in the top 82% of health & wellness stores by product catalog size.
Last scanned
Feb 25, 2026
