Earthan
earthan.in
Earthan is an artisan homeware retailer offering handmade ceramics, block-printed textiles, ceramic tableware, and 925 silver jewelry. The store focuses on home decor items like ceramic bowls and mugs, bed linens, cushion covers, and table accessories designed for both daily use and gifting, with products sourced from traditional craftspeople.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
237
Collections
50
Pages
14
Blog Posts
58
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14469 / 16375
Faster than 12% of stores
Homeware Ranking
#406 / 457
Top 89% in category
Category Avg Performance
58
-20 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#271 in Homeware
Above average (top 40%)
74% below average
237 products vs 898 avg
Slower than 89% of Homeware stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 673 stores in Homeware
74% below average
avg
36% below average
avg
30% below average
avg
100% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
high
Strong content (58 blogs, 14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Earthan
Earthan is a homeware ecommerce store built on Shopify and operating in US. The store currently offers 237 products organized across 50 collections, making it comparable in size for the homeware category.
Theme and Design
Earthan uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earthan achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthan uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Earthan ranks #271 out of 673 stores we track. This places them in the top 40% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
