Earthethical
earthethical.com
Earth Ethical is a sustainable ecommerce store offering environmentally-friendly alternatives to plastic and polluting materials, including reusable bags, bamboo products, baby items, and eco-conscious fabrics. The brand focuses on reducing environmental impact through responsibly-sourced, sustainable household and lifestyle products.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
20
Collections
11
Pages
4
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Home & Garden category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12880 / 16375
Faster than 21% of stores
Home & Garden Ranking
#208 / 260
Top 80% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 366 Home & Garden stores
#254 in Home & Garden
Below 69% of stores
96% below average
20 products vs 558 avg
Slower than 80% of Home & Garden stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 366 stores in Home & Garden
96% below average
avg
83% below average
avg
78% below average
avg
82% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
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About Earthethical
Earthethical is a home & garden ecommerce store built on Shopify and operating in TR. The store currently offers 20 products organized across 11 collections, making it comparable in size for the home & garden category.
Theme and Design
Earthethical uses the Refresh theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earthethical achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthethical uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Earthethical ranks #254 out of 366 stores we track. This places them in the top 69% of home & garden stores by product catalog size.
Last scanned
Feb 25, 2026
