Earthing
earthing.co.nz
Earthing New Zealand is the official distributor of Earthing™ products developed by Clint Ober and endorsed by the Earthing Institute. The store offers grounding products and accessories designed to connect users with the Earth's natural energy for health and wellness benefits, supported by educational content and scientific resources.
Products
71
Collections
5
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8070 / 16375
Faster than 51% of stores
Health & Wellness Ranking
#178 / 378
Top 47% in category
Category Avg Performance
57
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#174 in Health & Wellness
Above average (top 29%)
67% below average
71 products vs 212 avg
Faster than 53% of Health & Wellness stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
67% below average
avg
83% below average
avg
36% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 29% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Earthing
Earthing is a health & wellness ecommerce store built on Shopify and operating in CZ. The store currently offers 71 products organized across 5 collections, making it comparable in size for the health & wellness category.
Theme and Design
Earthing uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earthing achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthing has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Earthing ranks #174 out of 593 stores we track. This places them in the top 29% of health & wellness stores by product catalog size.
Last scanned
Feb 25, 2026
