East
east.co.uk
East Clothing is a fashion retailer offering bohemian-inspired women's clothing and accessories rooted in Indian heritage and contemporary design. The store features a curated collection of dresses, tops, blouses, trousers, skirts, jackets, coats, knitwear, bags, jewellery, and shoes with seasonal collections.
Products
4,834
Collections
21
Pages
5
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Add a reviews platform to build customer trust
- Add blog content to improve SEO and engagement
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#112 in Fashion & Clothing
Top 3% of stores
490% above average
4,834 products vs 819 avg
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
490% above average
avg
77% below average
avg
88% below average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Top 10% largest catalog
Top 3% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
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About East
East is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 4,834 products organized across 21 collections, making it larger than average for the fashion & clothing category.
Theme and Design
East uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Tech Stack
Beyond the core Shopify platform, East has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, East ranks #112 out of 4419 stores we track. This places them in the top 3% of fashion & clothing stores by product catalog size.
Last scanned
Mar 6, 2026
