Fadedstore
fadedstore.com
Faded Store is a contemporary streetwear retailer offering a curated collection of menswear and womenswear apparel for autumn/winter seasons. The store specializes in casual wear including hoodies, joggers, tracksuits, denim, and knitwear, with additional accessories and gift options available.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4,760
-154Collections
1,148
+14Pages
406
Blog Posts
112
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14744 / 16375
Faster than 10% of stores
Fashion & Clothing Ranking
#2675 / 2989
Top 89% in category
Category Avg Performance
57
-21 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
103ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
360ms
Time to First Byte
6.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#115 in Fashion & Clothing
Top 3% of stores
481% above average
4,760 products vs 819 avg
Slower than 89% of Fashion & Clothing stores
PageSpeed score: 36/100
+504 products
Over the past few months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
481% above average
avg
1134% above average
avg
890% above average
avg
250% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Growing (+12%)
Removed 154 products last month
11 months
Since May 2025
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (112 blogs, 406 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Fadedstore
Fadedstore is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 4,760 products organized across 1,148 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Fadedstore uses the Madrid theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fadedstore achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fadedstore uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Fadedstore ranks #115 out of 4419 stores we track. This places them in the top 3% of fashion & clothing stores by product catalog size. Over the past few months, the store has grown its catalog by 504 products.
Last scanned
Feb 18, 2026
